BUENA PARK, Calif. (June 20, 2019) – Yamaha today unveiled STORIA, a series of
three electro-acoustic guitars as trendy as they are fun to play.
Designed for beginners and potential players, their inviting, slim contours
necks, comfortable string height and smooth fingerboard edges make them easy to
pick up and play when inspiration strikes, while at the same time their stylish color
combinations make visual statements that enhance any living space.
However, STORIA series guitars are more than just attractive instruments for beginners. Along with their attractive finishes, tasteful inlays and champagne gold tuners, they feature a superb finish, solid tops, brass bridge pins and passive Yamaha ® SRT pickups, which provide acoustic sound warm and natural when guitars are amplified. All three STORIA models feature FS (Concert) body shapes with mahogany backs and sides, nato necks with walnut fingerboards, urea nuts and saddles, and 25" scale lengths. Complementary interior colors and sound hole inlays complete the designs.
STORIA I has a solid Sitka spruce top with an off-white semi-gloss finish and ivory body binding. The mahogany back and sides have a natural finish, the interior is light blue, and the rosette is inlaid with ivory and mahogany. The guitar has a clear yet rich sound.
STORIA II has a solid mahogany top with a natural semi-gloss finish and a 3/16" (5mm) beveled edge. The mahogany back and sides also have a natural finish, the interior is ultramarine and the rosette is inlaid with ivory and abalone. The mahogany top, sides and back give the guitar a warm yet well-balanced sound.
STORIA III has a solid mahogany top with a chocolate brown gloss finish and black body binding. The mahogany back and sides also have a chocolate brown finish, the interior is wine red and the rosette has ivory, wine red and black inlays. The mahogany top, sides and back give the guitar a warm yet well-balanced tone.
“There is a segment of today’s younger generation that yearns for an outlet for creativity and self-expression without aspiring to be the next guitar hero,” said Shannon McKee, Product Marketing Manager , Yamaha Guitar Group. “STORIA meets this need with aesthetically pleasing guitars that appeal to fashion-conscious new casual players.”
All STORIA guitars include a one-month subscription to FourChords, a guitar learning app for iOS ® and Android ® that features chord charts, lyrics, backing tracks, tutorials, and a tuner .
Price and availability
Yamaha STORIA acoustic guitars are now available. The price is $653.00 (MSRP).
For more information, visit https://yamaha.io/YAMAHAACOUSTIC