- Fender continues the redesign of its iconic guitars with new versions of its legendary instruments made in Mexico.
- The Standard series is replaced by the Players series.
- The guitars run the gamut of electric guitars and basses and range in price from $650 to $775.
For guitarists, a piece of wood at the top of their instrument matters. That’s the headstock, and that’s where the luthier’s name is.
Teenage musicians quickly learn the hierarchy: Inexpensive entry-level guitars fall well short of their much more expensive counterparts. Thus begins the guitarist’s step on the ladder.
This process, however, has undergone some changes over the past decade, and one of the world’s most famous purveyors of rockstar dreams, Fender, is right in the middle of it.
The iconic Telecaster and Stratocaster maker revamps its products and introduces new equipment. Last year saw a new line of acoustic guitars and Fender’s first serious line of effects pedals. But the essential matters too.
The modernization now continues with revisions to the older Made in Mexico (“MIM” for insiders) standards, which are now “players”.
Fender’s most affordable guitars are sold under its Asian-made Squier brand, and they have their fans. But if you want Fender script on the headstock—not to mention a more intense investment in detail than you get with MIM instruments—the player list is cause for celebration.
Prices range from $650 to $775, and instruments run the gamut from the legendary Telecaster to Jazz basses.
“The Player Series is an evolution of the highly successful Fender Standard Series,” Fender CEO Andy Mooney said in an email.
“We’ve updated this series to reflect the needs of contemporary gamers at an entry-level price point,” he added. “Our mission at Fender is to support players every step of the way.”
A complete overhaul of one of Fender’s most valued instruments
At this point, Fender covers a considerable amount of sonic territory and caters to a wide variety of budgets.
“Our highest spec, highest priced models are made in Corona, CA where we make guitars in a price range from $1,000 retail to $500,000 retail for custom guitars from master,” Mooney said.
“We offer lower priced, lower spec guitars that are still very faithful to the Fender brand from $500 retail to $1,000 made in Ensenada. [Mexico]. We have increased production at both plants over the past three years and are working at full capacity to keep pace with global demand. »
Fender’s American-made guitars are remarkable and fun to play, but even inexperienced guitarists know that picking up a MIM Stratocaster never disappoints. In many ways, these are true throwbacks to what founder Leo Fender had in mind when he created his first solid-body electric guitars decades ago: rugged, versatile instruments for working musicians. .
A Player Series Strat, for example, will have all the essential high-quality components and woods to achieve a player’s goals, but at a lower price. A bedroom or basement player will have a sub-$1,000 guitar they can enjoy for a lifetime, while a gigging artist won’t have to worry about trashing their expensive axe.
As Mooney pointed out, Fender has been making guitars for players of all walks of life for three decades. With the new Player series, it proves that the company, created 72 years ago, does not give up on this commitment.