Fender introduces new Player Series electric guitars for budding artists, players ready to elevate their sound


HOLLYWOOD, CALIF. (June 19, 2018)—Fender Musical Instruments Corporation (FMIC) today launched a new line of electric guitars and basses for aspiring musicians and artists who represent the future of guitar playing. Dubbed the “Player Series,” the line will set a new level of excellence for players ready to take the next step in their musical journey with iconic Fender models, whether their dreams lie on a big stage or in a live band. garage and beyond.

The Player Series replaces the Standard Series and is the fundamental new offering and the official first step into Fender’s electric guitar product lines. Designed for players who dream of taking their craft to the next level, these guitars have a signature tone and classic look that only iconic Fender models can deliver. The ultimate creative partner, Fender Player Series guitars and basses are the respected and rightful choice, opening up endless creative opportunities for players who choose to pair their individual style with often imitated, but never duplicated Fender gear; and with every detail considered in the design process, these models are the best builds ever offered in the $649.99 to $774.99 price range.

“As artists dig deep to find new sounds and means of expression, the guitar continues to be at the center of much of this creativity that happens in music and culture,” said Justin Norvell, SVP Fender Products. “We hope to empower the next generation of artists and players by arming them with the best tools to bring their art to life. Players Series guitars embody the coveted Fender sound and shape that has made our guitars iconic to so many. generations of creators.

Respecting Fender’s heritage while maintaining an innovative spirit, the Player Series combines authentic Fender sound, tone and style with a modern twist that’s versatile enough to handle any style of music. The series sets a new benchmark for quality and performance, with improved features including Alnico pickups for all models, updated body radii, 22-fret necks, improved bridges, fresh colors and bold designs and a revised classic logo for a more traditional look. With 94 SKUs across 21 hero models and colors, including Sage Green, Polar White, Tide Pool, Butter Cream, and Sonic Red, artists and gamers can express themselves limitlessly.

The new line is already used across all genres including punk, jazz, country, rock and more by top artists, such as: Turnstile, Mattson 2, Whitey Morgan, Cherry Glazerr, Melanie Faye, Jeff Gilteman and Saya Gray – accompanying each on their musical journey to exceptional craftsmanship.

The Fender Player Series includes the following models:

  • Stratocaster® Player maple fingerboard $649.99
  • Stratocaster® Pau Ferro Player Fingerboard $674.99
  • Left-Handed Player Stratocaster®, Maple Fingerboard $649.99
  • Left-handed Stratocaster® player, Pau Ferro fingerboard $674.99
  • Stratocaster® HSS player, maple fingerboard $649.99
  • Stratocaster® HSS player, Pau Ferro fingerboard $674.99
  • Stratocaster® HSH player, maple fingerboard $649.99
  • Stratocaster® HSH player, Pau Ferro fingerboard $674.99
  • Player Stratocaster® Plus top, maple fingerboard $649.99
  • Player Stratocaster® HSS Plus top, Pau Ferro fingerboard $674.99
  • Stratocaster® Floyd Rose® player, maple fingerboard $749.99
  • Stratocaster® Floyd Rose® player, Pau Ferro fingerboard $774.99
  • Player Telecaster® maple fingerboard $649.99
  • Player Telecaster® Pau Ferro Fingerboard $674.99
  • Left-Handed Player Telecaster®, Maple Fingerboard $649.99
  • Left-handed Telecaster® player, Pau Ferro fingerboard $674.99
  • Player Telecaster® HH, maple fingerboard $649.99
  • Telecaster® HH player, Pau Ferro fingerboard $674.99
  • Jaguar® Pau Ferro Player Key $674.99
  • Player Jaguar® Bass maple fingerboard $649.99
  • Jaguar® Bass Pau Ferro Player Fingerboard $674.99
  • Jazzmaster® Pau Ferro Player Fingerboard $674.99
  • Player Precision Bass® maple fingerboard $649.99
  • Player Precision Bass® Pau Ferro Fingerboard $674.99
  • Left-Handed Player Precision Bass®, Maple Fingerboard $649.99
  • Left-Handed Precision Bass® Player, Pau Ferro Fingerboard $674.99
  • Jazz Bass® Player maple fingerboard $649.99
  • Pau Ferro Jazz Bass® Player Fingerboard $674.99
  • Left Handed Player Jazz Bass®, Maple Fingerboard $649.99
  • Left Handed Jazz Bass® Player, Pau Ferro Fingerboard $674.99
  • Jazz Bass® Fretless Guitar, Pau Ferro Fingerboard $674.99
  • Jazz Bass® V player, Pau Ferro fingerboard $774.99

To learn more about the Fender Player Series and the celebration of music, watch the launch video


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