Fender Guitars teams up with Barbie Movie for virtual music lessons


Fender Guitars and Mattel mark the release of the Netflix movie “Barbie: Big City, Big Dreams” with a new collection of Barbie song lessons on its online learning app.

Created to inspire future musicians, the lessons show young guitarists how to play songs from the movie while developing their guitar skills and playing techniques. This fall, anyone who buys Barbie dolls inspired by guitar-playing characters will benefit also three months of free Fender Play lessons.

“At Fender, we already work with and support a growing range of incredibly talented women in music. That said, we believe it’s important for budding young musicians to see themselves as heroes. they look up to,” said Fender marketing manager Evan Jones. Variety. “We want young women to see that they can be anything – whether it’s a guitarist, songwriter, producer or any other career – in the music industry.”

The collection will include step-by-step guided video lessons for two songs from the special – including “See you at the Finish Line” and “Before Us” – for Barbie fans to play along.

“Our original music, from a wide range of genres, is a key component in creating compelling content at Mattel Television and integral to our brands’ ability to connect with children of all ages to help them learn and grow,” said Andrea Carpenter, Mattel Senior Director, Content Distribution and Partnerships. “We have an incredible assortment of music in our library from some of our most iconic brands including Barbie, Thomas & Friends, Masters of the Universe, American Girl and Fisher-Price, all available through our exclusive distribution partnership with Warner Music. Group. Barbie has been inspiring, empowering and entertaining children for decades and in “Barbie: Big City, Big Dreams” we see Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts achieve their dreams through music. Our partnership with Fender is just one of the ways we leverage original music to inspire the limitless potential in every child.

Lessons will be taught by Fender Play guitar instructors Abby Hwong and Sydney Ellen, Jones says. The Fender curriculum includes lessons and learning paths on Fender Play, the digital learning app for guitar, bass, and ukulele. On-camera professors and instructors come from universities such as USC, UCLA and Berklee College of Music.

“The lessons are video-based and feature step-by-step guided instructions for two songs from the special,” Jones adds. “Throughout the process, players can play, pause, rewind, and track their progress. Everything is completely on demand, so they can learn anywhere, anytime and at home with their family. “

Pairing guitar lessons with an iconic figure like Barbie Roberts is part of Fender’s mission to inspire the next generation of guitarists. Jones says, “Music has the power to unlock so much, especially for children and young people looking to find their own voice. One of the ambitions of our brand is to open the paths of musical expression and the guitar to the greatest number of girls, children and budding musicians. With this integration with Mattel, we hope the introduction of a Fender Play collection for “Barbie: Big City Big Dreams” will inspire young players to keep playing the guitar or pick one up and start learning for life. first time.

Additionally, Mattel will introduce a line of character-inspired dolls, playsets and accessories, also launching this fall. Each doll will have a QR code sticker on the box giving customers three months of free Fender Play lessons – where they can learn songs from artists like HER and Billie Eilish.

“We are definitely open to working with other like-minded brands to further support young, aspiring musicians and women in music,” adds Jones. “We continue to grow our lesson library every day, so these players continue to find inspiration on their musical journey.”


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