Donner X Private Policy NYFW2023 show look with Donner DST-152 electric guitar Photo credit: Guanyu Liu

SEPTEMBER 14, 2022 — NEW YORK, NEW YORK – Donner, a leading maker of innovative, feature-rich musical instruments, made its NYFW debut when it partnered with Private Policy to showcase Donner’s electric guitars at the New York Fashion show New York-based brand’s Week on September 10. With the title “Noah’s Ark”, which emphasized the importance of peace and love, Private Policy’s latest collection was associated with Donner’s DST-400 Seeker series electric guitars and his series electric guitars. DST-152 Seeker, and were held by the models as they walked the Spring Summer 2023 Runway Show. The NYFW event also featured Donner’s musical instruments in the form of a band setup, including the DJP -1000 Semi Hollow Jazz Guitar with a vintage sunburn finish and the HUSH-I Silent Guitar with a revolutionary design. This is the first time a musical instrument brand has been featured at New York Fashion Week.

“We were very honored to team up with Private Policy on their NYFW show,” said Amber Xu, Senior Marketing Manager for Donner. “Private Policy is a young, inventive and passionate brand, just like Donner, which made this partnership smooth.”

On the track, Donner’s DST-400 Seeker Series Electric Guitar and DST-152 Seeker Series Electric Guitar completed two of the looks. Aimed at young and beginning artists, the DST-152 electric guitar is available in four different colors: Ice Blue, All White, Red/Black and Sunburst. With the well-balanced HSS pickup layout, the DST-152 creates a warm, vintage sound that recreates the vintage vibe of 90s rock and roll music.

Donner X Private Policy NYFW2023 show look with Donner DST-152 electric guitar Photo credit: Guanyu Liu

The DST-152 guitar appeared in a creamy white color, adding a sexy, retro touch to the model’s white halter top and silk skirt ensemble, while the black and white DST-400 guitar added to an outfit that embodies the epitome of cool: a fuzzy patterned black and white button-up shirt with skinny pants.

Donner X Private Policy NYFW2023 show look with Donner DST-400 electric guitar Photo credit: Guanyu Liu

“When we designed the collection, we had in mind the rocker look, effortless and full of attitude, and bringing that free spirit to our interpretation today,” said Siying Qu of Private Policy. “So it was perfect that we could partner with Donner and not only have electric guitars on the track, but also a full band setup for the guests to play. It was a real party of music and of fashion.

As a young brand in the musical instrument industry, Donner pays particular attention to the voice of young artists and Gen-Z, making it easier for them to find connections with brands like Private Policy. Freelance artist Jon Dretto, who attended the event and is no stranger to Donner’s electric guitar, made his way backstage to test the Donner DST-152 for himself and the shared with his 5 million online followers. Judging by the way his fingers effortlessly strummed the guitar strings, it’s clear that Donner is both style and substance – just like Private Policy.


Since 2012, Donner has been committed to creating innovative, pleasing and aesthetic musical instruments for beginners and advanced musicians. This commitment is what drove Donner to pioneer his mini pedals, which have brought the joy of musical performance to people around the world. Backed by a strong R&D team, Donner musical instruments deliver the thoughts, ideas and values ​​of the musician.

PRIVATE POLICY is an inclusive New York-based brand dedicated to bringing New York’s rebellious style and fierce free spirit to the world. Our design process takes inspiration from the newspapers focusing on a socio-political topic each season, like raising awareness of enslaved fisherman issues in the SS17 collection, discussing man’s relationship with money in FW19, and uncovering the dark side of American Big Pharma in FW20. With sustainability as our constant goal, we believe fashion is our outlet to express diversity, build community and inspire meaningful conversations. We design for people who love fashion and care about the world.

Creative Directors, Haoran Li and Siying Qu are nominated as Fashion Group International Rising Star, listed on Forbes China 30 under 30, winners of GQ China Present Award, became CFDA/VOGUE Fashion Fund Finalists in 2019, and recently announced Lane Crawford Global Creative Callout 2020 winners


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